By Christina Rodriguez
There are many ways in which beauty bias influences us, from being told we’re not pretty enough to be overlooked for a job because we don’t look like the “ideal” candidate.
When we believe there is a beauty standard and you must measure yourself according to it, this can lead to a harmful, toxic perspective.
One way that beauty bias manifests is in the workplace. Studies have shown that attractive people are more likely to be hired and promoted than their less attractive counterparts. In many cases, employers subconsciously believe that beautiful people are more competent.
This phenomenon is also evident in the media. Studies have shown that attractive people are more likely to be featured in magazines, commercials, and movies. The constant bombardment of images of perfect people and ideas of beauty often perpetuates unattainable beauty standards.
So what can we do to combat this?
First, we can become aware of our own biases. If we are honest with ourselves, most of us can admit that we’re more likely to trust and be drawn to physically attractive people. Once we become aware of this, we can start working on changing our behavior patterns.
Second, we can support organizations and products that promote diverse beauty standards. Many magazines, websites, and social media accounts feature people of all shapes, sizes, and colors. By supporting these platforms, we can help diversify beauty narratives.
Third, we can be more mindful in our day-to-day interactions. The next time you judge someone based on their appearance, take a step back and try to see them for who they are. Judge them based on their personality.
Beauty bias is a natural and pervasive problem that we can all work to combat. By becoming aware of our biases, supporting diverse beauty standards, and being more mindful in our interactions, we can help create a more inclusive world for everyone.
While this is just a start, it is nonetheless a start.
Are you guilty of beauty bias?