Women spend three hours more in the metaverse than men during a week as power players when they are excluded from leadership roles shaping the space despite 90% of leadership roles being held by men.
A Mckinsey report found that 41% of women used primary metaverse platforms or participated in digital worlds, compared to 34% of men.
Women executives are 20% more likely than their male counterparts to use multiple metaverses, play VR games, exercise in VR, digitally shop with AR, and take classes online.
The term “metaverse” refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.
Companies such as Roblox and Decentraland are invested heavily in the metaverse.
Approximately 2,000 people were surveyed by McKinsey, who discovered that women are more likely to play virtual reality games, exercise in virtual reality, shop digitally with augmented reality, and attend virtual classrooms than men.
Women leaders are scarce in the emerging metaverse economy. Female executives lead only 8% to 10% of organizations. Similar to 9% of fortune 500 companies led by women today.
Diversity in leadership brings a broader range of perspectives and experiences to the table, which can lead to more innovative and inclusive products and services. When women are not represented at the leadership level, the metaverse misses out on the unique insights and approaches they can bring to the table.