Brand loyalty has long been considered a key driver of success in beauty and personal care. However, as the internet and social media have evolved, a new concept has emerged: community loyalty. In the past, brand loyalty was built mainly through advertising and personal experiences with a product or service. However, the rise of […]
By Christina Rodriguez There are many ways in which beauty bias influences us, from being told we’re not pretty enough to be overlooked for a job because we don’t look like the “ideal” candidate. When we believe there is a beauty standard and you must measure yourself according to it, this can lead […]
Artificial Intelligence in Beauty Have you ever used artificial intelligence (A.I.) beauty routine? If not, you’re in for a treat. A.I. is used to make personalized recommendations for skin, hair & makeup. So if you’re unsure what color nail polish looks best with your outfit, for example, an A.I. application can help you figure that […]
October/November 2022 Digital Magazine
