Brand Loyalty Vs. Community in Web 3.0

  • Christina Rodriguez
  • February 3, 2023
  • 2 min read

  Brand loyalty has long been considered a key driver of success in beauty and personal care. However, as the internet and social media have evolved, a new concept has emerged: community loyalty. In the past, brand loyalty was built mainly through advertising and personal experiences with a product or service. However, the rise of […]

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October/November 2022 Digital Magazine

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